More than a dashcam: Meet China’s Goluk

More than a dashcam: Meet China’s Goluk

by Ke Jin from ACT Media

Prominent Silicon Valley entrepreneurs like Bill Gates and Steve Jobs show that nerds can change the world – people with technical and inventive genius put their ideas into practice and change the way we live our lives.

Here’s an engineer in China who has built something and aims to make a difference.

Graduated from Tsinghua University and having worked for the telecommunications company Ericsson for 12 years, Qian Jin went back to China in 2003 and opened a restaurant with great success. Two years later, he founded Navidog, a mobile navigation device that offers street view displays the route and time to destination. Navidog’s user base grew from zero to over 100 million before it was acquired by digital map provider NaviInfo in 2013.

Life goes on. In 2014, Qian founded Beijing Mobnote Technology to make a dashcam called Goluk, a venture which has secured Pre-A and Series A financing from China’s Innovation Works and the Foxconn Technology Group.

“It’s exciting being an entrepreneur in China,” Qian said with a smile. “You get to encounter challenges of all kinds.”

What it takes to be an entrepreneur

Qian once told his team that the company would only focus on Goluk dashcams, the one series of product, until it sells one million units. But why dashcams?

With nine years’ experience working on Navidog, Qian chose to start again from the same target group, i.e. drivers and car owners, because of his experience as an entrepreneur in this sector. On the other hand, Qian anticipated back in 2014 that short videos and live-streaming would lead coming trends in online media. These two directing lines pointed to one intersection: the dashcam.

Traditional dashcams are used to record traffic incidents only; other than that, they are almost useless. To make the old incident recorder applicable to multiple other scenarios and welcomed by more people, something has to be added: Continue reading ->

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